The PwC UK Retail, Consumer and Leisure Corporate Finance team is pleased to announce the completion of Project Mussel, the sale of a minority equity stake in Lintbells Limited ("Lintbells") to Inflexion Private Equity ("Inflexion").
Lintbells was established in 2006 by John Howie and John Davies and has rapidly grown into the UK’s leading nutritional supplements for pets business by targeting a growing market of pet owners with innovative products that have scientific validation and deliver visible health benefits.
The pets sector is an area of significant growth and investment due to its large addressable market, resilient consumer spending patterns and continuation of the trend of “humanisation of pets”.
PwC acted as lead financial advisor to Lintbells and this transaction follows on a number of successful deals led by PwC in the UK pet sector, including the sale of MPM Petfood to ECI Partners and Armitage Pet Care to Rutland Partners.
The PwC team was led by John Lane, Amit Aggarwal and Oliver Connolly, with oversight and guidance provided by Neil Sutton. Olivia Lonsdale and Charlotte Astleford provided support and deal management assistance.
We are excited to partner with Inflexion as we look to accelerate the expansion of Lintbells in multiple areas. I would like to also thank PwC for their support and hard work on achieving this important milestone on our journey. Throughout the process, PwC’s team consistently delivered sound advice and demonstrated their knowledge of the sector. It was clear that they really understood our business and growth objectives. Finally, not only were they focused on ensuring that we found the right partner, they were also fun to work with.
John Howie CEO of Lintbells
